About Us

About Us

Join us on a journey to wellness with IDunnLife, where ancient wisdom meets modern solutions for a healthier, happier life.

"Revitalise your health with the power of"...

iDUNNLife

As our name suggests, we draw inspiration from Idunn, the Norse goddess of rejuvenation who nourished the gods with her golden apples of youth. Like Idunn, we seek to provide nourishment at a cellular level through mineral-rich ingredients, supporting overall vitality and well-being. Our mission is to help our customers embrace life with renewed energy and vigor, honoring the body’s natural processes

Our Story

Welcome to IDunnLife, formerly known as Back To Roots Wellness LTD. We are a family-run wellness business dedicated to harnessing the power of nature to promote holistic health and well-being. Founded by Nata Jack, our CEO, IDunnLife emerged from Nata's profound love for herbs and her journey to rediscover ancestral wisdom on plant-based remedies.

Many of you may have encountered Nata on various audio apps, where our community began and grew rapidly. These platforms have allowed us to connect with like-minded individuals and share our passion for natural healing on a global scale.

Our Sustainability
Sustainability is at the heart of everything we do. From the very start, we carefully select how we plant and nurture our herbs, ensuring they grow in harmony with the environment.
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Our Collab Program
Are you interested in collaborating with IDunnLife? We're excited to explore partnership opportunities with like-minded individuals and brands who share our passion for health and wellness.
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Our Mission

At IDunnLife, our mission is twofold: to provide high-quality, natural products that support holistic well-being and to inspire individuals on their wellness journey. We believe that true wellness comes from within, and each person has the potential to cultivate their own health.

We honor our Khoisan, Zulu, Shona, Irish, and Malay ancestors by embracing their traditional practices and incorporating respectful acknowledgments of each herb and seaweed before using them in our products. This ancient wisdom connects us to our diverse heritage and reflects our commitment to creating quality offerings.

Not Sure Where To Start?

Nata grew up learning the healing power of plants from both Western and cultural practices. A Master Herbalist and trusted consultant, she shares her knowledge through personalized herbal remedies and spiritual guidance. Finding the right supplements for your health is easy, no guesswork needed. Book a consultation today!

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