About Us

About Us

Join us on a journey to wellness with IDunnLife, where ancient wisdom meets modern solutions for a healthier, happier life.

"Revitalise your health with the power off"...

iDUNNLife

As our name suggests, we draw inspiration from Idunn, the Norse goddess of rejuvenation who nourished the gods with her golden apples of youth. Like Idunn, we strive to nourish and rejuvenate our customers, empowering them to embrace life with vitality and vigor.

Our Story

Welcome to IDunnLife, formerly known as Back To Roots Wellness LTD. We are a family-run wellness business dedicated to harnessing the power of nature to promote holistic health and well-being. Founded by Nata Jack, our CEO, IDunnLife emerged from Nata's profound love for herbs and her journey to rediscover ancestral wisdom on plant-based remedies.

Many of you may have encountered Nata on various audio apps, where our community began and grew rapidly. These platforms have allowed us to connect with like-minded individuals and share our passion for natural healing on a global scale.

Our Sustainability
Sustainability is at the heart of everything we do. From the very start, we carefully select how we plant and nurture our herbs, ensuring they grow in harmony with the environment.
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Our Collab Program
Are you interested in collaborating with IDunnLife? We're excited to explore partnership opportunities with like-minded individuals and brands who share our passion for health and wellness.
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Our Mission

At IDunnLife, our mission is twofold: to provide high-quality, natural products that support holistic health and to empower individuals to become their own healers. We believe that true wellness comes from within and that each person has the innate ability to cultivate their own well-being.

We honor our Khoisan, Zulu, Shona, Irish, and Malay ancestors by embracing their traditional practices and incorporating respectful acknowledgments of each herb and seaweed before using them in our products. This ancient wisdom infuses our creations with a touch of magic, connecting us to our diverse heritage and ensuring the continued efficacy of our offerings.

Not Sure Where To Start?

Nata grew up learning the healing power of plants from both Western and cultural practices. A Master Herbalist and trusted consultant, she shares her knowledge through personalized herbal remedies and spiritual guidance. Finding the right supplements for your health is easy, no guesswork needed. Book a consultation today!

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