Our Story

Welcome to IDunnLife, formerly known as Back To Roots Wellness LTD. We are a family-run wellness business dedicated to harnessing the power of nature to promote holistic health and well-being. Founded by Nata Jack, our CEO, IDunnLife emerged from Nata's profound love for herbs and her journey to rediscover ancestral wisdom on plant-based remedies. 

Drawing from both Western and Cultural practices, Nata's upbringing instilled a deep respect for the healing properties of plants. She passed this knowledge down to her family, creating various concoctions to support their health naturally. Nata is not only a Master Herbalist and Herbal Formulator but also a trusted consultant, sought after for her expertise in herbal remedies and spiritual consultations. 

At IDunnLife, our mission is twofold: to provide high-quality, natural products that support holistic health and to empower individuals to become their own healers. We believe that true wellness comes from within and that each person has the innate ability to cultivate their own well-being. 

We honor our Khoisan, Zulu, Shona, Irish, and Malay ancestors by embracing their traditional practices, including performing ceremonies to honor each herb and seaweed before incorporating them into our products. This ancient wisdom infuses our creations with a touch of magic, connecting us to our diverse heritage and ensuring the continued efficacy of our offerings. 

From revitalizing herbal teas to potent nutraceuticals, our product line reflects our commitment to quality and efficacy. We specialize in formulating unique blends tailored to our clients' needs, helping them expand their brand and reach new heights. In fact, we proudly serve wholesale clients, including one who entrusts us with formulating over seven SKUs for their product line. 

Many of you may have encountered Nata on the Clubhouse app, where our community began as a small club and quickly grew to over 10,000 members. This platform has allowed us to connect with like-minded individuals and share our passion for natural healing on a global scale. 

As our name suggests, we draw inspiration from Idunn, the Norse goddess of rejuvenation who nourished the gods with her golden apples of youth. Like Idunn, we strive to nourish and rejuvenate our customers, empowering them to embrace life with vitality and vigor. 

Join us on a journey to wellness with IDunnLife, where ancient wisdom meets modern solutions for a healthier, happier life.